Gender Stereotyping A Televised Media Sports Coverage

Gender Stereotyping in Internationally Televised Media Sports Coverage Anonymous University of Arizona Abstract Sports fans usually acknowledge various sports through different mass media outlets. To develop our comprehension of social qualities inserted in sports and to investigate current values and power structures in regards to men and women, it is important to explore the potential impact that media may have in manipulating conventions about gender-appropriate sport conduct. One question that will be answered is, does mass media influence the beliefs about gender-appropriate sport behavior during the broadcast of various sports? To help answer this question three sets of participants are going to be involved. Ranging from 16 to 26 years of age, the sets will include individuals who have ample knowledge regarding various sports, individuals who have no-in-depth knowledge, and finally individuals who are active athletes throughout various levels like high school, college, and professional leagues. These individuals will view interviews, and coverage of different athletes, sports and events present in the Olympics. Following the exposure to the various segments, participants will complete a questionnaire and a survey regarding their experience during the viewing. With an international aspect and various races, cultures, and genders a change in both the representation of genders and the traditional expectations of genders would be present with a change in theShow MoreRelatedGender Biases in Sport Media Essay1229 Words   |  5 PagesGender Biases in Sport Media Introduction In today’s society, it is nearly impossible to imagine our lives without the media. Television, radio, social media, and other types of media are a big influence on our lives and we all use them on a daily basis. They give us our news, provide us with entertainment, and we base a lot of our views and beliefs off of what we see and hear in the media. The media have plenty of positive aspects; however, with the major influence they have on individuals, theRead MoreThe Role Of Media As A Powerful Medium That Shapes And Reflects The Beliefs, Attitudes, And Values Of Society992 Words   |  4 PagesCharacter Portraits Mass media is a powerful medium that shapes and reflects the beliefs, attitudes, and values of society. Through mass media, we are able to expand our knowledge and understanding of social concepts embodied in sports. Duncan(1992) conducted a study of female presentation in sports which examined male and female athletes presentation. She saw that there was a notable difference in the way commentators referred to men an women athletes. Women were referred to as â€Å"girls† or â€Å"women†Read MoreHas Gender Equality In Sports Reached The Finish Line? Essay999 Words   |  4 Pagesâ€Å"The practice of physical education and sport is a fundamental right for all.† (UNESCO) Gender equality in sports is still lacking even after title IX. People seem to only care about males, when it comes to sports. Women have accomplished just as much, achievements or more in sports, but men still seem to get all of the attention. Women should receive equal treatments in sports, bec ause attention increases womens self esteem, they get no media attention or scholarship, and finally it infringes onRead MoreA Professor Hernan Human A Study On Physical Activities And Sports2171 Words   |  9 Pagesstudying in Life Science.I questioned these 2 men about their experience in physical activities and sports during their childhood and early adolescence. We also had a brief discussion on the factors which promote and inhibit involvement in physical activities and sports. As I interviewed, Zain Amjad for my Sociology Of Sport essay asking him about his experience in physical activities and sports during his childhood and early adolescence. Zain revealed that during his childhood , his parents decidedRead MoreGender Inequalities Of Sports And Gender Inequality1468 Words   |  6 PagesGender Inequalities in Sport Men throughout history have been the dominant gender, from the times of hunting with stone weapons to the modern day metal and automated machines. Many negative connotations are thought of when comparing women to men like strength, but less so when comparing men to women. Is it the society’s view that women are weaker than men or is it a natural fact brought to light? In sports women experience many prejudices, but even so some sports are equal or even female dominantRead MoreSports Media And Its Impact On Society2176 Words   |  9 PagesIn what ways do sport media contribute to the perpetuation of gendered inequalities? In developing your argument, suggest two solutions that may help redress this situation. Sport has become a pivotal role in developing the news and entertainment media worldwide over the last two centuries. Sport media are one of the most widespread and formidable institution that become the crucial vehicles in the transmission of the social heritage of our society from age to age, which included television, radioRead MoreThe Womens Professional Tour1378 Words   |  6 Pagesless appreciated—or judged less important—than male players. What does televised coverage contribute to the national discourse about golf and gender? Tennis is another venue that has proven ripe for gender analysis, largely because the Grand Slam events feature men’s and women’s matches within the same telecast. The most prominent study in this area was conducted by Halbert and Latimer (1994), who examined a rare cross-gender match (Martina Navratilova vs. Jimmy Connors). They found that even whenRead More Sports and Gender Essay1653 Words   |  7 PagesSports become stereotyped as gender-neutral, feminine, or masculine based on conceptions regarding gender, gender differences, and beliefs about the appropriateness of participation due to gender (Colley et al., 1987; Csizma, Wittig, Schurr, 1988; Koivula, 1995; Matteo, 1986). Sports labeled as feminine seem to be those that allow women participants to act in accordance with the stereotyped expectations of femininity (such as being graceful and nonagressive) and that provide for beauty and aestheticRead MorePaper2211 Words   |  9 PagesThe O.J. Simpson Trial: How The Media Effects High Profile Criminal Cases Noah Norwood Florida State University Abstract This paper goes over the effects the media had on the O.J. Simpson case and how the media interfered. The O.J. Simpson murder case is touted as the most televised criminal trial in history and from the second the murders were discovered there was a media frenzy. On the night of June 12, 1994 the bodies of Nicole Brown and her waiter Ronald Goldman were found outside ofRead MoreMasculinity in the Media3136 Words   |  13 PagesMasculinity in Media This research looks at the association of masculinity with violence, racism, power and the objectification of women, which has been around since early civilization. This study also shows how these concepts are still evident today in the media. Masculinity in the media is portrayed as muscular, violent, angry, aggressive, dominant, and warrior like. The rhetoric in media, as it relates to masculinity, has influenced the amount of violence in the world. The association

Detonation, Pre-Ignition, and Engine Knocking

Detonation — generally caused by fuel with a low octane rating — is the tendency for the fuel to pre-ignite or auto-ignite in an engines combustion chamber. This early (before the spark plug fires) ignition of fuel creates a shock wave throughout the cylinder as the burning and expanding fuel-air mixture collides with the piston that is still traveling towards top-dead-center. The resulting knock or ping is the sound of the pistons slamming against the cylinder walls. The effects of detonation may be anywhere from arbitrary to severe. Prolonged and intense knocking can break the piston or the engine, though it is can also endure this slight issue for thousands of miles. Similarly, overheating may cause additional wear-and-tear on the engine, be relatively harmless or cause the engine to catch on fire and break. Common Causes of  Detonation Detonation is most often caused by the use of low-grade engine fuel and its resulting deterioration of your engines parts. However, chamber design plays a key role in determining when and if an engine might detonate unexpectedly. The shape, size, spark location and geometry of the design all help determine where these detonations are likely to occur. An overheated spark plug tip can also cause pre-ignition. This may cause a pinging to occur in your vehicle when driving down a highway, but can actually be sustained in the engine for thousands of miles. If you hear a metallic clicking sound while driving long distances, you should consult your mechanic and see if your  spark plug needs to be replaced. Common Effects Detonation can cause three types of engine failure depending on source and severity: abrasion, mechanical damage and overheating. Mechanical damage happens because the heightened impact of nature can cause parts of the internal combustion engine to fracture. This can especially affect the top or second piston ring land or even the exhaust or intake valves. In  abrasion, the piston head is slowly eroded, creating a microscopic swiss-cheese effect on its surface resulting in less efficiency and eventual breakdown. Overheating, though, is a more serious issue which acts almost like a snowball effect once it starts. Caused by the boundary gas layer getting interrupted against the cylinder head and heat transferring to the coolant via the cylinder head, this overheating of the engine will continue to happen as temperatures increase causing more detonation.   Common Solutions Fortunately, there are a number of solutions to pre-ignition. The best solution is obviously to see your mechanic about the issue, but if you have experience in engine repair, you may also look to the following methods to reduce the chances of engine detonation. Switching to a higher octane fuel in order to reduce the heat of the firing chamber and burn fuel more slowly is the best way to combat false firing. Similarly, reducing engine inlet air temperatures will greatly reduce the chance of pre-ignition and detonation. As a principle, for every 10 degrees cooler the inlet air is, it produces one percent more power. Adjusting engine timing may also help solve this issue. If your engine is firing during throttle at low engine speeds, you may need to adjust the timing two to three degrees.

Social Media Has On Food Influences - 926 Words

Once upon a time, hand-held devices such as cellular phones were invented to provide security during emergencies. Nowadays, food advertisement not only found its way through TV commercials and billboards, but in the last few years, social media has flooded the Internet through computers and cellular phones. Consequently, advertisement companies are not the only ones using social media (e.g. Facebook, Twitter, and Instagram) but people in general are also using it as an announcement tool by continually checking in the foods they are eating (posting pictures) and the restaurants they are in. Nevertheless to say, nobody projected the immense influences this technology has implemented on food choices. Therefore in this paper, I will discuss the advantages and disadvantages social media has on food influences. The â€Å"table for one† statement hardly exists anymore; even the person eating alone is most likely engaged on his/her phone virtually sharing the experience, posting instant food pictures and chatting with hundreds or even thousands of â€Å"internet friends†. According to a study by Cheung and Lee (2010), online social media has become an efficient major part of human interaction, influencing many different ways people behave and communicate. Additionally, food companies use social media, especially Facebook to bring the company closer to consumers and the other way around as well. According to a research study, Consumers have more faith and feel closer to the company whenShow MoreRelatedThe Social Problems Of Children1652 Words   |  7 Pagesspending influence of children up to twelve years in the United States. These children controlled spending of $28 billion in 2000 from their own allowances and earnings, and also they influenced $250 billion of family spend ing. (Oates, Blades and Gunter, 2003, pg.401). In this paper, it will being explaining what social problems are caused when children are marketed to and what we can do to stop it. I argue that marketing to children is a problem because it causes children to be obese from food commercialsRead MoreDisadvantages Of Fast Food1566 Words   |  7 PagesFast food is taking over many people’s lives living around the world. Many people all over the United States are overweight or obese due to eating so much fast food. Fast food affects peoples physical weight, emotional and mental health and media influence. There are no advantages to eating fast food, especially at a young age. Fast food is a scary road to turn down as a young kid growing up into an adult. Fast food is pretty much its own simple definition when you think about it, it is literallyRead MoreThe Social Media Consumers Health Essay1398 Words   |  6 PagesThe Social Media Consumers Health The social media industry’s fast development over the last decade has been changing prescription drugs advertising because most pharmaceutical companies are aware that many American consumers are regularly using social media platforms. For example, according to Kees et al. â€Å"Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-To-Consumer Online Prescription Drug Promotions† 37% of Americans searched the internet for information on prescriptionRead MoreAnalytics of Wegmans’ Social Media Influence and Use of Twitter767 Words   |  4 Pagesï » ¿Analytics of Wegmans’ Social Media Influence and Use of Twitter Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them. Wegmans Food Market, Inc. is aRead MoreThe Media And Its Impact On Society1161 Words   |  5 PagesThe media plays a significant role in developing awareness on various different subjects. Without the media, people would be much less informed on many social and economic issues. The media can be credited for improvements in these sectors today as it engages the public to have an opinion of our on-going evolvements by releasing daily reports on such topics. In terms of charitable aid the media has greatly developed our awareness with a nature that influences us to feel sympathy for those less fortunateRead MoreEffects Of Obesity And The Media1396 Words   |  6 PagesOver the decades the paradigm or trend of young people increasing in body weight has changed. Obesity can be contributed to many different factors. With this new world of technology and social media there is still the prominent issue of obesity, although technology and the media is not all to blame. This arising issue can have derived by many different aspects, such as a person’s socioeconomic status, ethnicity, culture, and not getting the right amount of physical activity. These aspects definitivelyRead MoreMedia s Influence On Society1454 Words   |  6 PagesThe Media’s Chokehold The media s influence on society is suffocating and undeniable. Body image has become overwhelmingly present in most media today. The front cover of a magazine may critically exclaim â€Å"so-and-so has cellulite† or â€Å"so and so is too thin†. Popular reality stars like Nicole Polizzi (otherwise known as â€Å"Snooki†) have been criticized for being to large and then criticized for being too thin after dropping the weight. The media teaches people to be unsatisfied with their bodiesRead MoreMarketing And Its Effect On Consumer Food Choices Essay1711 Words   |  7 Pageschoices a person has to make daily. People have to make decisions on various things in life. Companies must make decisions about developing their businesses on a higher level by using different marketing strategies. We as people probably do not realize that we using marketing in our everyday lives. According to Kerin and Hartley (2017), As a consumer, you’ve been involved in tho usands of marketing decisions, but mostly on the buying and not the selling side (p. 4). 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Everywhere we look, everywhere we go our eyes are continually be exposed to some form of advertising; televisions, media, magazines, bill boards and shops are some examples of places where we gather information from certain types of commercial advertising. Our lives are ruled by screens; it is inevitable that during our daily lives we are going to experience a sponsored ad, a TV commercial or a sexy, skinny model

Netflix Strategies Startz Limited

Question: Discuss about theNetflix Strategiesfor Startz Limited. Answer: Introduction The report considers a case study on Netflix Inc. the company provides video streaming services to its customers. It has been discussed that how the company has achieved growth. It has also been discussed about the future of Netflix in competitive market. The report discusses about the strategies as being adopted by the company in realizing its long term objectives (The New York Times magazine, 2016). Institutional Background In 2008, Netflix has come up with a partnership with Startz limited to increase its media. This has enabled The Netflix Inc in increasing its sales. The company has approximately 93 million users worldwide as calculated in January 2017. It has above 125 million hours of movies, TV shows, which includes original series, documentary films, and featured films. The company has a competition with Wal-Mart, Blockbuster, Amazon, Red box (McKay, 2017). Brief History of Netflix Netflix Inc is a company headquartered in United States. It was introduced by Marc Randolph and Reed Hasting in 29th August, 1997. The company deals in providing services of film production, film distribution, and television production. The company also deals in streaming media, providing video on demanded by mails, and it also provides media services. During the initial period of the company, it had only 30 employees (Ophelia, 2015). This Rise of Netflix After one year of incorporation of the company that is in 1998, the company started by introducing DVD by mails. In 2007, the company diversified its business into streaming media. The DVD and Blu-ray rental service were continued by the company. The company in 1999 introduced the concept of monthly subscription. The concept of introducing flat free rentals without due fees, shipping and handling fees, late fees, per title rental fees, has made the company reputed in the minds of the consumer at large. This innovation has leaded the company to grow internationally. This has opened channel for the company for operating globally. In 2002, Netflix Inc introduced its Initial public offering (IPO). In the first year of its IPO the firm sold its 5.5 million shares at US$15 per share, and on 26th January2017, the company has a share price of 139.52 US$. In 2010, the company expanded its business in Canada. While operating the business from there, by 2016, the company has made a global prese nce in above 190 countries. The company also deals in production services. This service has been introduced by Netflix in 2013 through a debut of first series of House of cards. After the successful operation of its production services, the company expanded its production in television series and films both. As calculated in 2016, the company has release approximately 126 original series in its production (Steel, 2015). Changing Technology Netflix Inc continuously demands their customers feedback to change in their technology. The reviews are considered of its customer and discussed with the managers to help them in making better decisions in what series to watch. The company has incorporated various technologies in their system like React Gibbon. In 2014, the company was working with its partners to work on its devices to make them compatible for high visual quality. In 2014, after the launching of smart TVs, many shows can be played with high visual quality of 4K content, which includes Set top boxes, Smart TVs, and game consoles. In January 2017, the company has introduced Ultra HD 4K to windows 10 for supporting Netflix. It would help the company in making a big list of movies, TV shows. This would make easier for the customers to watch the shows around the world in the best quality of picture. The company is also working in adding 7th Gen Intel Core CPUs and windows 10 to their list (Wilson Crawford). Operating Online The company started its business in 1997 by streaming retail business of DVD. Afterwards it was realized by the company the needs of online streaming. Hence the company introduced its online business in 2007. The company has after coming into online retailing, better able to compete with its competitors like Amazon, Hulu and other competitors too. Netflix provide customized service of providing a huge content, with full navigation control for their viewing shows. Besides this the company also provides a facility of customized service for each customer by creating his view page profile and recommending them the content on the home page on the basis of their previously based watched shows (Mcalone, 2016). Besides this to remain ahead from the competitor, the company provides facilities of user interaction facility. Company continuously invests in its media infrastructure and user interface. To improved user interactions, the back end managers are continuously involved in the process. The company provides a facility of providing personalized suggestion to users, and tags each and every shows and movies on the users platform. For this company engineers are continuously working on making the company supported to tens of millions devices across the world at any time, any place. For the better working of the online content of Netflix, proprietary open content delivery network is used by the company, which exchanges the traffic with ISPs that is internet service provider directly; which is stored on ISP networks for delivering content. Netflix Inc optimizes its multiple terabytes per second and accounts up to one third of the North American internet traffic at its prime or peak times. And in during off prime times, the company fills the content with videos, which the companys algorithm predicts what the people most likely to watch. This heavily reduces the network utilization during the prime hours (Devine, 2017). Pricing Strategies Pricing of the products and services is considered as one of the most crucial decisions of the management. If the price is set too high it is considered as skimming the market, and it may be possible that the company got out of the market. While if the prices are set too low then the products are considered less quality added in the minds of consumers (Pelts, 2016). According to Netflix managers, the pricing strategy successfulness have been achieved by executing at micro level first (Papple, 2017). At micro level, the company adds more value and content through their mechanisms. The strategy of pricing of company is that it offers variety of prices level to its customers. The price is usually followed at same levels. The price levels are basic, standard and premium. In basic price it is $7.99 per month, standard price is $9.99 per month and at premium price it is $11.99 per month (Chaudhary, 2017). In these levels the company provides more value added services to high level and medi um level pricings. Netflix plans to price its products and services at approximately $10 per month, which is much lower than its competitors (Cohan, 2013). The strategy followed by Netflix in case of change in the prices, the company firstly communicates all the required information to its department and customers. The required changes in the prices should compliment with the additional services offered (Hickie, 2014). Thirdly the compliments to the requirement of changes in price should be such that it seems benefitting to its customers. A proper question answer round has to be prepared by the Netflix Inc in case of question asked by the customers regarding changes in prices (Murphy, 2011). Netflixs Innovations Apart from these innovations, Netflix also introduced the concept of mine for user data. This analysis is done for serving the customers, and helping them in finding the content appealing to them. The use of original data has lead to success for the company. It has forced the TV industries to make changes in their strategies regarding enabling flexibility on the basis of their customers needs. This can be understood by the compatibility of TV shows and movies can be operated on the computer, mobile phones, TV, and other gaming devices. Traditionally TV shows were only seen on televisions. The change in their compatibility is due to Netflix (Ingram, 2016). Netflix as a Dominant Provider of Online Video Streaming Video streaming is the facility provided to the consumer to watch or download any shows or movies from anywhere. Online video streaming is provided by the companies like Netflix, HBO, Amazon and many more. The success of online video streaming has attracted many retailers. Netflix has market share of 4.27%, while the competitor of the company, Amazon has 12.99% market share (Kerr, 2013). In the period of 1999, the customer used to watch shows by DVDs, they used to keep it without late fees. However in the era of 2000 to now, digital media comes in trend. Netflix has quickly adopted this change and started providing digital streaming media and downloadable music. In the period of 2009, Netflix Inc launched recent television shows and movies on its video streaming website. In 2010, the company has rebranded its mail DVD service as its subsidiary called as Qwikster. By this change the company has made a change in the consumption model of the entertainment shows, and quit the concept of rental video stores in America (Volpe, 2013). As estimated in 2013, the company had more than 3million streaming members. Hence the company has able itself in focusing on digital shows providers. Netflix can be said to remain as the dominant provider of online video streaming. It can be said because the company quickly adopts its business model that helps the company to remain as the domi nate player of video streaming. Netflix has increased its market share to 31.6% in 2013, while the You Tube had just 13.19%. Hence it can be said that Netflix had made itself able t enjoy the monopoly in streaming the videos on demand (Chapman, 2017). Netflix Strategy According to Dayna sargen, who is a brand marketing manager at news cred. According to him Netflix Inc has changed the business strategies of videos streaming as from providing DVDs on rent to providing online shows. As a content provider, the company has announced its strategies that it will create quality content that will affect the marking and business goals. According to Sadq (2013) the company seeing this as an opportunity of purchasing or produce numerous programs. The strategy besides this as adopted by the company is to start focusing on adult programming. The continuously keeps an eye on watched shows and movies by the users, to estimate about the future demands of the shows. The strategy as adopted by the company is having an appropriate staff. The team with Netflix is very focuses to their work. So that it has made easy for the company to focus on its audience department, operational efficiency, and many more factors (Sargen, 2016). Netflix Inc has made a numerous deals with small cable operators. The company has made a deal with TiVo so that Netflix able to available on TiVo set top boxes. Hence by this the users get an advantage to enjoy both content offered by Netflix and conventional TV. Therefore the strategy of the company is to change the customer preference and their habits regarding consumer consumption choices (Kerns, 2016). Current Performance of Netflix The members to Netflix are increasing day by day as by attracted towards thousands of micro services as provided by the company. However the services offered by the company are operated by different teams having expertise in it. The company set benchmarks for their teams, as to get a framework that can assist the company under a condition of work load (Netflix, 2016). Netflix Inc to increase its customer base has introduced the original series of House of cards and Orange is the new black. In case of financial performance of the company, it has been observed a 30% increase in the revenue earned and 24% increase in the gross profit. It has also been observed that there has been an increase in the companys earnings by 0.15$ that is 50.11% increase in 2016 as compared to 2015 financial data. The Future of Netflix Netflix is a subscription based company which provides TV shows and movies by delivering DVDs through local post as ordered by mails. The company is aiming to increase its customer base to 180 million by 2020, which is just double of 2016. According to Mathew Ball, who is a strategist of Otter media, quoted that the cable service providers offers various channels. The customers of this, used to switch over the shows they want to watch. Hence by this the cable service providers make customers to pay for those channels too, which they dont watch. But in modern scenario this is not demanded by the customers. By offering high production values to its customers, the company is at a better position to compete with its competitors. Here Netflix provide customized services to all its customers. In order to remain in the future, the company continuously reviews its user interface and media infrastructure. The company is also working on the compatibility of its shows and movies on millions of devices at any time. One of major cons to the company is of having a huge data with it for delivering the shows to end customers with high quality (Mavinkurve, Becker Christensen, 2014). Accessibility to Long Term Objectives The strategies of Netflix involve a complex, massive and highly distributed infrastructure system in such a way that no one can trace the status of companys system. For this, the company has shifted its in- house data to a third party. Besides this the complete IT infrastructure is located at Amazons cloud data centre. In case of the production team, the company has divided its team into engineering teams. Each and every team is responsible for coding, resolving and testing of issues on their work. Apart from this, the company has also developed tools to check and provide related visualizations and insight to diagnose and resolve the problems. Hence by this compliance, it can be said that the company long term objectives can be achieved (Newman, 2014). Furthermore, with the introduction of content creation, to keep cost low, the company has fixed the prices for revenue model. Due to low in variable cost the company is able to focus on growing its customer base. Hence it can be said that the company would be able to stay in a changing and growing industry as it is providing the compelling value proposition to its customers. Besides from this, the company is continuously developing and innovating new tools and methods to remain stable and expand and improve its customers experiences (CSI market.com, 2017). Conclusion Video streaming is considered as mandatory for the business providing online television shows and movies. The company has started its business in 1997 by providing DVDs on rent. Due to change in customer demands as in case of new consumers the company also changed its strategies. As the company has started its online business in 2007. This concept has replaced linear TV concept. The company is also involved in dealings with cable operators like TiVo. Now Netflix is available everywhere across the world except china. The first debuted series by Netflix was made in 2013, and in 2016 the company has became global. In case of pricing the company sets three level that are basic level, standard level and premium level, which contains the differences in facilities and quality provided. The company continuously reviews the customer feedbacks and changes in its strategies accordingly. Due to proper division of work among teams has increased the companys efficiency. References Chapman,B. 2017. Independent. How Netflix took over the world: Video streaming membership grows to 93.8 million. Retrieved at https://www.independent.co.uk/news/business/news/netflix-video-streaming-93-million-membership-global-6-billion-spending-original-content-series-a7535386.html (Accessed: 28th January, 2017). Chaudhary,V. 2017. Live mint. Netflix open to modifying its pricing strategy in India. Retrieved at https://www.livemint.com/Consumer/45N4s0qcdcLQemAeNGgnxN/Netflix-open-to-modifying-its-pricing-strategy-in-India.html (Accessed: 29th January, 2017). Cohan, P. 2013. Forbes, How Netflix reinvented itself. Retrieved at https://www.forbes.com/sites/petercohan/2013/04/23/how-netflix-reinvented-itself/#225f037074ea (Accessed: 28th January, 2017). CSI market.com 2017. NFLXs competition by segment and its market share. Retrieved at https://csimarket.com/stocks/competitionSEG2.php?code=NFLX (Accessed: 28th January, 2017). Devine,T. 2017. Inc. Retrieved at https://www.inc.com/ted-devine/what-netflix-can-teach-your-small-business-about-price-restructuring.html (Accessed: 28th January, 2017). Hickie,B. 2014 Openview.Netflix pricing strategy: learning from qwikster mistakes. Retrieved at https://labs.openviewpartners.com/netflix-pricing-strategy-learning-qwikster-mistakes/#.WImepvIVTIU (Accessed: 28th January, 2017). Ingram,M. 2016. Fortune. Heres why Netflix share price is getting clobbered. Retrieved at https://fortune.com/2016/07/18/netflix-stock-earnings/ (Accessed: 28th January, 2017). Kerns,C. 2016. Marketing land. Streaming social: what marketers can learn from Netflixs social strategy. Retrieved at https://marketingland.com/streaming-social-marketers-can-learn-netflixs-social-strategy-171659 (Accessed: 29 th January, 2017). Kerr, D. 2013. CNET. Video streaming is on the rise with Netflix dominating. Retrieved at https://www.cnet.com/news/video-streaming-is-on-the-rise-with-netflix-dominating/ (Accessed: 28th January, 2017). Mavinkurve,R. Becker,J Christensen,B. 2014. The Netflix tech blog. Improving netflixs operational visibility with real-time insight tools. Retrieved at https://techblog.netflix.com/2014/01/improving-netflixs-operational.html (Accessed: 29th January, 2017). Mcalone,N. 2016. Business insider. 80% of people have no idea about the Netflix price hike thats coming next month. 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